December 2, 2017

What Made Livestrong Bracelets Popular?

Livestrong Yellow Wristbands History

The yellow silicone bracelet “Livestrong” campaign launched in May 2004. It was developed as a fundraising item by Nike and its advertising agency Weiden+Kennedy. It was designed especially for Lance Armstrong, an American professional cyclist and cancer survivor. The yellow was used to represent the color of the jersey worn by leaders during the Tour de France as well as the ribbons welcoming Americans home from combat. The purpose of this $1 bracelet was to raise funds to improve the lives of people affected by cancer; it raised $100 million in donations.

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